Shrink Wrap Film – Retailers Love It

Apr 16 2014

Manufacturers across the divide continue to produce quality products. We are all too familiar, with the attractive transparent packaging of toys, imported fruits, clothes, pens amongst other things. Unlike the previous times, customers can still have a glimpse into their prospective purchases, carefully examining them without necessarily compromising their state or quality (food).

It is as a result of these demands that the shrink film was developed. In the formative years; we were all accustomed to the brown paper bags which had our tree population on the decline. Subsequent move to the opaque store-name-christened polythene was a further disservice. Then came the perfect solution to all these problems, the shrink film.Initially, the shrink film was exclusively made from PVC (Polyvinylchloride).This is a plastic polymer (third most used plastic in the world) that had the capability of sealing products with a thin layer of plastic sheet. These sheets were often transparent to allow the customer have a view of the product.

The sheet would be wrapped over the product and passed over a heat tunnel or a heat gun. Normally, the length or circumference of the product would be measured, 10% of this value would be added then the sum is divided by two, this would give the size of PVC shrink wrapping to be used. PVC has the ability to shrink by 40% percent giving the packaging a tight grip of the product.

However, with time it was noticed that PVC could release small amounts of hydrogen chloride giving the products a characteristic smell in addition to poisoning. The sealers also would have small carbon deposits. The presence of a plasticizer in PVC had the drawback of hardening and shrinkage during cold weather and extreme stetching with subsequent temperature increases.

These drawbacks meant a suitable shrink film devoid of a plasticizer be developed. Polyolefin was found to have the packaging abilities of PVC but lacked the setbacks that faced the latter. It became a preferred choice of packaging. Offering a stronger seal and fewer odours. Its lack of plasticizer meant no physical changes to the shrink film. It would become the perfect storage solution; all weather .Lack of chlorine in its polymer meant no hydrogen chloride previously characteristic of PVC.

However, while its predecessor PVC enjoys machine compatibility and low cost purchases, polyolefin is the opposite, it remains relatively expensive and hard to use alongside machines.PVC on the other hand remains a suitable choice for manufacturers who don’t deal with edible products. Owing to its cheap price and machine compatibility it is a manufacturers darling.

It is of note that, both polymers are ideal for different packaging purposes. The choice of shrink film is determined by the product, budget and level of technology the producer in question has.

The undeniable fact is, packaging being the cornerstone of branding and advertising can be responsible for high sales volume or the reverse. Manufacturers and producers alike are today faced with the tough task of choosing the ideal packaging material. In the end the functionality of the shrink wrap can only be determined by the manufactures and producers.

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          The Secret of Organising Kids’ Parties

          Apr 12 2014

          Children’s parties have come a long way in the last decade, parties used to be a basic checklist of guests, ‘party food’, games, cake and party bags. A simple and predictable structure yet always fun, easy and relatively cheap. The two biggest decisions would be, which cake out of the Women’s Weekly Children’s Birthday cakes to choose and should be a party for a few close friends or the whole class?

          Nowadays it’s more like should we have it at the indoor Playcentre, McDonalds or the bowling alley and to hire a face painter, magician, jumping castle or clown? It’s a modern world, children’s entertainment services like everything are more readily available and in our time poor lifestyles it easier to outsource and get somebody else to take care of the food and entertainment.

          These days’ parents are happy to spend more on their children and really spoil them on their birthday. If you have the money and you know your child will absolutely love it, go for it. The added bonus is that it can make your life a little less stressful – the children are entertained and you can kick back and enjoy the party yourself.

          It’s become the new normal to hire an entertainer or activity for a child’s Birthday party and it is certainly a special gift to the children to experience something out of the ordinary.

          I do however think there is a fine line between enhancing a children party and an overblown party. I think the best parties are based on the traditional concepts with an added extra, like a jumping castle OR a clown show not both! I have attended many parties where the parent has hired a face painter, a magician-balloonist plus a jumping castle and lolly buffet and the children are either being forced into a tight schedule so they experience everything or they are completely wild with so much stimulation they’re bouncing from one thing to another without the time to really enjoy each activity or each others company.

          Birthday parties are so popular with children as essentially they enjoying sharing this special occasion together, playing games, running about and laughing. I guarantee if you went to the park, brought along a birthday cake and called it a party the children would enjoy themselves. Some parents can overlook the fundamental purpose of the party and hijack it using it as a vehicle to show-off to friends and family.

          I have read several articles about the excessiveness of the ‘modern day’ children’s party can be fuelled by parent’s guilt. Parents feel guilty that due to work commitments and heavy schedules they haven’t spent enough quality time with their children. Putting on a no-expense-spared party proves their love to their child while appeasing the guilt they feel as failed parents.

          As a parent I can see the validity as to why children’s parties have developed into a mini circus. We want our children’s party to be a special experience and parents are under constant pressure to have what that friend’s party had or worse; to go one step better! It’s easy to get over excited and even easier to blow out the budget.

          When planning your next children’s party, keep in mind who the party is for and who is it really you want to impress. Set yourself a budget and remember – keep it simple!

          Looking for kids parties brisbane or childrens parties brisbane ? Contact Wowee Creations today to learn about our party entertainers for kids.


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