What if smartphone design still matters?

Apr 12 2014

What if smartphone design still matters?Over the past three years, the actual look of a smartphone has stopped mattering. Apple’s (AAPL) most recent iPhones brought only the slightest changes in the device’s appearance. Samsung’s (005930) new Windows Phone looks almost exactly like its Android phones – which look dangerously like iPhones. No change, no novelty – just a series of black or white, slightly rounded boxes. Nokia’s (NOK) new Windows Phone push is an attempt to introduce radical change even though there is a valid reason to be suspicious about whether the shape and color of a phone matter. After all, the iPhone 4S and Galaxy S III turned into the biggest blockbusters the smartphone industry has ever witnessed without any design innovation. Consumers simply


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    Originally posted 2012-09-05 14:41:58. Republished by Blog Post Promoter

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