With Kindle Fire, Amazon’s digital ambitions burn (AP)

Sep 30 2011

FILE - In this file photo taken Sept. 28, 2011, the Kindle Fire is shown at a news conference, in New York. The e-reader and tablet has a 7-inch (17.78 cm) multicolor touchscreen and will go on sale for $199 on Nov. 15. Amazon’s unveiling of the Kindle Fire this week isn’t a statement of its ambition to outdo the iPad. Amazon’s real aim is to dominate digital content.(AP Photo/Mark Lennihan)AP – Amazon’s unveiling of the Kindle Fire tablet computer sends a bright-hot message: The online retailer is ready to rival iPad maker Apple in an effort to be the world’s top digital content provider.

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